Photographers

Photography Certificate (Major code: 225)
Nature of the Work Working Conditions Employment Training, Other Qualifications and Advancement Job Outlook Earnings Related Occupations Job Resource Links

Significant Points

• Competition for jobs is expected to be keen because the work is attractive to many people.
• Technical expertise, a “good eye,” imagination, and creativity are essential.
• More than half of all photographers are self-employed; the most successful are adept at operating a business and able to take advantage of opportunities provided by rapidly changing technologies.

Nature of the Work

Photographers produce and preserve images that paint a picture, tell a story, or record an event. To create commercial-quality photographs, photographers need both technical expertise and creativity. Producing a successful picture requires choosing and presenting a subject to achieve a particular effect, and selecting the appropriate equipment. For example, photographers may enhance the subject’s appearance with natural or artificial light, shoot the subject from an interesting angle, draw attention to a particular aspect of the subject by blurring the background, or use various lenses to produce desired levels of detail at various distances from the subject.

Today, most photographers use digital cameras instead of traditional silver-halide film cameras, although some photographers use both types, depending on their own preference and the nature of the assignment. Regardless of the camera they use, photographers also employ an array of other equipment—from lenses, filters, and tripods to flash attachments and specially constructed lighting equipment—to improve the quality of their work.

Digital cameras capture images electronically, allowing them to be edited on a computer. Images can be stored on portable memory devices such as compact disks (CDs) or on smaller “minipocket” storage devices such as flash disks, which are small memory cards used in digital cameras. Once the raw image has been transferred to a computer, photographers can use processing software to crop or modify the image and enhance it through color correction and other specialized effects. As soon as a photographer has finished editing the image, it can be sent anywhere in the world over the Internet.

Photographers also can create electronic portfolios of their work and display them on their own webpage, allowing them to reach prospective customers directly. Digital technology also allows the production of larger, more colorful, and more accurate prints or images for use in advertising, photographic art, and scientific research. Photographers who process their own digital images need to have computers, high-quality printers, and editing software, as well as the technical knowledge to use these tools effectively.

Photographers who use cameras with silver-halide film often send their film to laboratories for processing. Color film requires expensive equipment and exacting conditions for correct processing and printing. Other photographers develop and print their own photographs using their own fully equipped darkroom, especially if they use black and white film or seek to achieve special effects. Photographers who do their own film developing must invest in additional developing and printing equipment and acquire the technical skills to operate it.

Some photographers specialize in areas such as portrait, commercial and industrial, scientific, news, or fine arts photography. Portrait photographers take pictures of individuals or groups of people and often work in their own studios. Some specialize in weddings, religious ceremonies, or school photographs and may work on location. Portrait photographers who own and operate their own business have many responsibilities in addition to taking pictures. They must arrange for advertising, schedule appointments, set and adjust equipment, purchase supplies, keep records, bill customers, pay bills, and—if they have employees—hire, train, and direct their workers. Many also process their own images, design albums, and mount and frame the finished photographs.

Commercial and industrial photographers take pictures of various subjects, such as buildings, models, merchandise, artifacts, and landscapes. These photographs are used in a variety of media, including books, reports, advertisements, and catalogs. Industrial photographers often take pictures of equipment, machinery, products, workers, and company officials. The pictures are used for various purposes—for example, analysis of engineering projects, publicity, or records of equipment development or deployment, such as placement of an offshore oil rig. This photography frequently is done on location.

Scientific photographers take images of a variety of subjects to illustrate or record scientific or medical data or phenomena, using knowledge of scientific procedures. They typically possess additional knowledge in areas such as engineering, medicine, biology, or chemistry.

News photographers, also called photojournalists, photograph newsworthy people, places, and sporting, political, and community events for newspapers, journals, magazines, or television.

Fine arts photographers sell their photographs as fine artwork. In addition to technical proficiency, fine arts photographers need artistic talent and creativity.

Self-employed, or freelance, photographers usually specialize in one of the above fields. In addition to carrying out assignments under direct contract with clients, they may license the use of their photographs through stock-photo agencies or market their work directly to the public. Stock-photo agencies sell magazines and other customers the right to use photographs, and pay the photographer a commission. These agencies require an application from the photographer and a sizable portfolio of pictures. Once accepted, photographers usually are required to submit a large number of new photographs each year.

Working Conditions

Working conditions for photographers vary considerably. Photographers employed in government and advertising studios usually work a 5-day, 40-hour week. On the other hand, news photographers often work long, irregular hours and must be available to work on short notice. Many photographers work part time or on variable schedules. Most photographers spend only a small portion of their work schedule actually taking photographs. Their most common activities are editing images on a computer—if they use a digital camera—and looking for new business—if they are self-employed.

Portrait photographers usually work in their own studios but also may travel to take photographs at the client’s location, such as a school, a company office, or a private home. News and commercial photographers frequently travel locally, stay overnight on assignments, or travel to distant places for long periods.

Some photographers work in uncomfortable or even dangerous surroundings, especially news photographers covering accidents, natural disasters, civil unrest, or military conflicts. Many photographers must wait long hours in all kinds of weather for an event to take place and stand or walk for long periods while carrying heavy equipment. News photographers often work under strict deadlines.

Self-employment allows for greater autonomy, freedom of expression, and flexible scheduling. However, income can be uncertain and the continuous, time consuming search for new clients can be stressful. Some self-employed photographers hire assistants who help seek out new business.

Photographers held about 129,000 jobs in 2004. More than half were self-employed, a much higher proportion than for most occupations. Some self-employed photographers have contracts with advertising agencies, magazine publishers, or other businesses to do individual projects for a set fee, while others operate portrait studios or provide photographs to stock-photo agencies.

Most salaried photographers work in portrait or commercial photography studios; most of the others work for newspapers, magazines, and advertising agencies. Photographers work in all areas of the country, but most are employed in metropolitan areas.

Employment

Photographers held about 129,000 jobs in 2004. More than half were self-employed, a much higher proportion than for most occupations. Some self-employed photographers have contracts with advertising agencies, magazine publishers, or other businesses to do individual projects for a set fee, while others operate portrait studios or provide photographs to stock-photo agencies.

Most salaried photographers work in portrait or commercial photography studios; most of the others work for newspapers, magazines, and advertising agencies. Photographers work in all areas of the country, but most are employed in metropolitan areas.

Training, Other Qualifications and Advancement

Employers usually seek applicants with a "good eye," imagination, and creativity, as well as a good technical understanding of photography. Entry-level positions in photojournalism or in industrial or scientific photography generally require a college degree in photography or in a field related to the industry in which the photographer seeks employment. Freelance and portrait photographers need technical proficiency, gained through either a degree program, vocational training, or extensive photography experience.

Photography courses are offered by many universities, community and junior colleges, vocational-technical institutes, and private trade and technical schools. Basic courses in photography cover equipment, processes, and techniques. Bachelor’s degree programs, especially those including business courses, provide a well-rounded education. Art schools offer useful training in design and composition.

Individuals interested in a career in photography should try to develop contacts in the field by subscribing to photographic newsletters and magazines; joining camera clubs; and seeking summer or part-time employment in camera stores, newspapers, or photo studios.

Photographers may start out as assistants to experienced photographers. Assistants acquire the technical knowledge needed to be a successful photographer and also learn other skills necessary to run a portrait or commercial photography business. Freelance photographers also should develop an individual style of photography to differentiate themselves from the competition. Some photographers enter the field by submitting unsolicited a portfolio of photographs to magazines and to art directors at advertising agencies; for freelance photographers, a good portfolio is critical.

Photographers need good eyesight, artistic ability, and good hand-eye coordination. They should be patient, accurate, and detail-oriented. Photographers should be able to work well with others, as they frequently deal with clients, graphic designers, and advertising and publishing specialists. Photographers need to know how to use computer software programs and applications that allow them to prepare and edit images, and those who market directly to clients should be familiar with using the Internet to display their work.

Portrait photographers need the ability to help people relax in front of the camera. Commercial and fine arts photographers must be imaginative and original. News photographers must not only be good with a camera, but also understand the story behind an event so that their pictures match the story. They must be decisive in recognizing a potentially good photograph and act quickly to capture it. Photographers who operate their own business, or freelance, need business skills as well as talent. These individuals must know how to prepare a business plan; submit bids; write contracts; keep financial records; market their work; hire models, if needed; get permission to shoot on locations that normally are not open to the public; obtain releases to use photographs of people; license and price photographs; and secure copyright protection for their work. To protect their rights and their work, self-employed photographers require basic knowledge of licensing and copyright laws, as well as knowledge of contracts and negotiation procedures.

After several years of experience, magazine and news photographers may advance to photography or picture editor positions. Some photographers teach at technical schools, film schools, or universities.

In Ohio, this is a small occupation. About 4,480 photographers work in the state.

Learn about Clark State's Photography Certificate.

Job Outlook

Photographers can expect keen competition for job openings because the work is attractive to many people. The number of individuals interested in positions as commercial and news photographers usually is much greater than the number of openings. Those who succeed in landing a salaried job or attracting enough work to earn a living by freelancing are likely to be adept at operating a business and to be among the most creative, able to find and exploit the new opportunities available from rapidly changing technologies. Related work experience, job-related training, or some unique skill or talent—such as a background in computers or electronics—also are beneficial to prospective photographers.

Employment of photographers is expected to increase about as fast as the average for all occupations through 2014. Demand for portrait photographers should increase as the population grows. Growth of Internet versions of magazines, journals, and newspapers will require increasing numbers of commercial photographers to provide digital images. The Internet also should make it easier for freelancers to market directly to their customers, increasing opportunities for self-employment.

Job growth, however, will be constrained somewhat by the widespread use of digital photography and the falling price of digital equipment. Improvements in digital technology reduce barriers of entry into this profession and allow more individual consumers and businesses to produce, store, and access photographic images on their own. Declines in the newspaper industry also will reduce demand for photographers to provide still images for print. Salaried jobs in particular may be difficult to find as more companies contract with freelancers rather than hire their own photographers.

In Ohio employment of photographers is expected to grow more slowly than average through 2006. About 140 job openings are expected each year. Some of these job openings will result from replacing workers who leave this profession or retire.

In Ohio, the number of jobs for photographers is expected to grow about as fast as average. About 143 job openings are expected each year.

Earnings

Median annual earnings of salaried photographers were $26,080 in May 2004. The middle 50 percent earned between $18,380 and $37,370. The lowest 10 percent earned less than $15,000, and the highest 10 percent earned more than $54,180. Median annual earnings in the industries employing the largest numbers of salaried photographers were $32,800 for newspapers and periodicals and $23,100 for other professional, scientific, and technical services.

Salaried photographers—more of whom work full time—tend to earn more than those who are self-employed. Because most freelance and portrait photographers purchase their own equipment, they incur considerable expense acquiring and maintaining cameras and accessories. Unlike news and commercial photographers, few fine arts photographers are successful enough to support themselves solely through their art.

In Ohio, the median wage for photographers is $2,110 per month ($12.18 per hour). Half of all photographers earn between $1,500 and $2,850 per month ($8.67 and $16.46 per hour). The wages for photographers in selected cities are given below:

Related Occupations

Other occupations requiring artistic talent and creativity include architects, except landscape and naval; artists and related workers; commercial and industrial designers; fashion designers; graphic designers; and television, video, and motion picture camera operators and editors. Photojournalists are often required to cover news stories much the same as news analysts, reporters, and correspondents. The processing work that photographers do on computers is similar to the work of prepress technicians and workers and desktop publishers.

Sources: 2006-2007 Occupational Handbook (http://www.bls.gov/oco/home.htm)
Clark State Graduate Placement Report
Ohio Career Information System (OCIS) Program

Job Resource Links - Go to the Local and National Job Bank page for more sites.

American Society of Media Photographers
B-roll.net
International Industrial Photographers Association
Mid-States Imaging And Photographic Association
National Press Photographers Association
North American Nature Photography Association (NANPA)
Photo Central:Professional Photographers of America
Planet Media
Tucker Communications, Inc.